Creative new website paints a more engaging picture for National Gallery of Ireland

Visitors, students and researchers can now discover the stories behind the National Gallery of Ireland’s vast art collections, thanks to a creative new website crafted by award-winning digital agency, Reading Room.

The launch of the website in June coincided with a transformational period for the Dublin-based Gallery, as it completed a comprehensive rebrand and re-opened its two historic wings after a six-year refurbishment project.

The website reflects the Gallery’s new brand and vision – focused on helping people experience art, not just see it – and showcases its extensive art collections, events and wider initiatives. In collaboration with the Gallery’s own branding agency, True North, Reading Room worked closely with the Gallery’s digital team to bring it to life online, creating an immersive experience that fosters a love of art, research and discovery.

The site will encourage physical visits to the Gallery, but is also intended as an online destination for visitors, where people can explore extensively the collections and programmes available.

Andrea Lydon, the Gallery’s Head of Library, Archives & Website said: “This has been a period of great excitement and change for the Gallery – the redevelopment of the website, and addressing the needs of our growing digital audience was a priority for us. We are delighted with the outcome – the redesign provides a brilliant platform for showcasing the Gallery’s collections and public programmes and will allow the knowledge and expertise of the Gallery staff to be shared with the public in an engaging and inviting manner. It brings the site in line with our newly adopted brand guidelines, and complements the recently re-opened historic wings of the Gallery. The Gallery is dedicated to bringing people and their art together, and the redeveloped site will play a fundamental role supporting this aim.”

The project was driven by the findings of research and workshops with the Gallery’s key internal stakeholders. Central to the findings was the realisation that a wealth of art and information is normally undiscovered during just one physical visit. The new website – responsive across PCs, phones, laptops, and tablets – overcomes this challenge by combining video and interactive content with a bold design to enable the Gallery’s abundance of information to be accessed digitally.

John Davies, Managing Director of Reading Room said: “It’s an incredibly exciting time for the Gallery and we’re proud to have played a lead role in creating a powerful showcase for this ‘Aladdin’s cave’ of art, which visitors may not have had chance to experience previously in person. We look forward to our future work with the Gallery as we continue to develop innovative ways to improve the online experience.”

To view the National Gallery of Ireland’s new website visit: http://www.nationalgallery.ie